Talk Abstract: This talk outlines the barriers to having true causal measurement widely adopted in the advertising industry, and offers solutions to existing challenges.
Bio: Evrim Altintas is a Data Scientist on Facebook’s Marketing Science R&D Team. Her focus is on developing and designing scalable solutions within causal inference framework to enable advertisers to improve the measurement and delivery of their marketing efforts. Prior to joining Facebook, Evrim received her DPhil in Sociology from Nuffield College, University of Oxford; and worked as a British Academy Postdoctoral Fellow at the Centre for Time Use Research. Her academic work focused on the analysis of historical trends and cross-national differences in daily time use patterns.